Whether you are still in law school, starting your new law firm now, or are part of an established law firm, it is imperative to educate yourself about self-promotion.
Are you poised to promote and grow your law practice? We urge you to check out a few stats listed down below:
57% of clients conduct legal research, turning to the internet.
Independent attorneys represent themselves in 66% of cases.
Approximately 46% of law firms spend funds on advertising.
13% of firms report that “yet nobody” is in charge of marketing at their firm.
The marketing strategies used by lawyers from small and large firms are similar. Regardless of the scale or the complexity of your law firm’s marketing initiatives, each lawyer must be well-versed with the skills or have a skilled team to engage a prospect to become a client.
If you are a lawyer working for a big, established firm, you must promote yourself as a lawyer working for smaller and newer firms. The objective is to develop a personal connection with the prospect. Many lawyers think they need more marketing expertise or experience. The reality is that consistently bringing business to an organization requires more than one personality type.
It’s okay to have a comprehensive marketing plan. But be straightforward with determining who is most likely to hire you for your services and area of practice; get in touch with them to introduce yourself, assist them in achieving their goals, and cultivate close ties with the prospective clients.
By concentrating on clients specific to the area of practice of your law firm, you can significantly enhance its revenue. With this particular focus, marketing can be practical and achievable based on -the demographics, occupation, financial situation, and other details of the clients who will provide you with the cases you see.
We have listed current ideas and tactics for marketing law firms here, which you may use to develop your marketing strategy for your firm. Let’s get going!
- Have a conversation – call your friends, coworkers or ex-colleagues, and previous clients on the phone. Assure them that you are available and would be willing to help them with any issues.
- Keep your offerings in the form of a brochure and a business card
- Talk to fellow law school students about cases, clients, and battle stories. Excellent referral sources are frequently other lawyers in your camaraderie
- By publishing articles and going to luncheons or bar association events, you can become more visible while participating in conversations that involve the services you offer as a lawyer or the areas of your law firm’s practice.
- Create a legal weblog and discuss subjects that interest your potential clients. Highlight your qualifications.
- Join social media platforms such as LinkedIn, Twitter, Facebook and Instagram and indulge in conversations related to the area of your law practice.
- Register with bar reference services that serve your practice area; their publicity has a broader audience than yours.
Only so many strategies can take advantage of all the chances to talk to your prospective client. It is a matter of your comfort level, originality, time availability, and finances. Internet social networking is valuable, but face-to-face interactions, phone calls, and handwritten notes will always be powerful instruments for marketing too.
We at Marketinglawyers.ca can help you with effective marketing strategies tailored to prospective clients and boost your law firm’s growth. We can help you enhance your social media presence, which is the ideal technique to connect with your target market.