According to a survey that ranked social media channels that were a part of the digital marketing mix, LinkedIn ranked first, with Twitter being a close second! Lawyers tend to misjudge LinkedIn’s potential return on investment because they are unaware of how to leverage it effectively. They lose out on brand recognition and growth, and competitor law firms gradually overtake them.
It’s a valuable route for lawyers like you to grow website traffic, establish authority, and generate leads. So make sure to make the error of underutilizing LinkedIn.
Here is the checklist to make an attractive LinkedIn profile for lawyers:
- Your Profile Picture: It doesn’t have to be sophisticated. It has to be clear, simple, and professional. Take a picture against a plain background. Choose a smart casual that enhances your professional look.
- Fill in the headline: Share your enthusiasm about the area of your law practice. Mention your plans for the future of your firm.
- Summary: Your LinkedIn page’s “profile” area is your LinkedIn summary. You could start by emphasizing your experience in the industry, noteworthy accomplishments, skills and attributes that you have and are critical to the business, and any other essential information you’d like to share. Remember to describe your motivations, areas of expertise, and plans.
- Experience: Specify your past jobs, including internships and part-time positions —along with the tasks you completed at each. Include images from your work as well.
- Organizations: Have you engaged in any groups other than school? Clearly state what you accomplished with each organization and mention how it has helped you personally and professionally.
- Volunteer experience and causes: This should be listed; even if you did the work for free, mention why you believed in doing the same. Employers and admissions officers value volunteer time equally to a paid job.
- Skills & Expertise: Include at least six essential skills because your connections can endorse you for what you excel in.
- Honours & Awards: If you won an award at school, college, university, or elsewhere, don’t be shy. Tell everybody about it!
- Courses: Select the programs you chose for yourself and the ones that best exhibit your abilities and areas of interest.
- Projects: Share about your initiatives. Whether you supervised a group assignment at work or university or developed an app, share a small paragraph about how you accomplished it.
- Recommendations: Request recommendations from colleagues, managers, mentors, or peers who have collaborated with you. Recommendations boost the trustworthiness of your skills and abilities.
Once you check everything off the list and set up your account, you should know that many lawyers worldwide wake up, log in to LinkedIn, and look for ways to increase their reach to get more clients. But all of it starts with a good LinkedIn summary.
Your “About” section on LinkedIn should be on point, and here we are giving you a few examples of what a good lawyer’s “About” section on LinkedIn is. Study these profiles, and you should be able to write a good one for your profile.
- On LinkedIn, Shahrouz has a transactional lawyer profile. Read on to make observations regarding this profile.
This profile showcases a great picture that is professional and of good quality. He makes a positive first impression from this. His headline makes it evident that he is a lawyer and specifies the area of law that he practices. He has a vast string of abilities. He has a detailed “About” section covering his legal experience, background, and competence.
- A civil litigation lawyer’s LinkedIn profile can be found here.
A headshot profile photo is currently in style. This keeps the profile modest and professional. He hasn’t used any cover photos. You must use captivating cover photos because that is the way you can make the most of this section, by writing a compelling tagline or talking about service offerings.
His competence in business litigation and insurance defense is covered in full in his about section. This sets him apart from competing lawyers and clarifies how he can assist potential clients. He continues by discussing individual practice areas.
- Here is the LinkedIn account of Leena, who works for a leading female-led family firm in Canada.
She openly talks about her family and children making her more relatable to potential clients who are women. She mentions an accomplishment she made in the first year of her law practice.
She has also written a snippet and included it in her about section on how she started on her own and her firm’s expansion. She has made her vision statement very clear, which is a highlight. Her about section provides all the information regarding her expertise and has a clear Call to Action for potential clients.
- Rose Carter is a Counsel in Canada. She mentions her years of experience, her areas of expertise, and her area of focus very clearly so that it is easier for prospective clients to understand.
- Cynthia has a LinkedIn account for Counsel in Financial Services.
Her About section is short and precise. She has used a clear professional picture.
Social media, like LinkedIn, plays a significant role in fuelling interactions between potential clients and lawyers while seeking legal advice.
At Marketing Lawyers, we provide LinkedIn marketing services for lawyers and help keep your accounts active by planning posts regularly on your profile. We also assist in increasing traffic and exposure of your legal firm.
Subscribe to our LinkedIn marketing services and make your LinkedIn profile stand out from other lawyer profiles.