Blogging is an essential element in SEO and digital marketing that many businesses, especially lawyers and law firms, miss. Having a blog for your firm and regularly updating it is an excellent way to attract new clients. Blog traffic can result in a consistent source of new clients.
Before writing a blog, consider your platform, audience type, and objective. Your blog needs to be concise to grab the client’s attention. Your approach should be distinguishable if you were teaching scenarios involving family law than a blog post about business laws whose target audience is CEOs & CFOs.
We’ll look at blog prompts that your law firm can utilize to start blogging on subjects that interest potential clients.
- Write about how clients can get ready for their first consultation.
Blog about what to expect when they meet with a lawyer. Many potential clients are still determining this. Providing the consultee guidance on what to bring to the first meeting so that you, as a lawyer, can create a summary of their case – helps your client and your law firm get the most out of the initial consultation.
- Turn FAQs into whole blogs.
Legal websites include FAQs. Answers to queries are usually in a paragraph or two. FAQs can be developed into more detailed blogs because a single question can lead to different alternatives. You are more qualified to respond to those variables, given your expertise and experience with most typical situations.
- Blog about the cases your law firm has won.
You must claim credit, or else your competitors will because they will try getting a prospective client’s attention by just writing about the case you won, even though they haven’t won the case. Do a favour to your law firm, and write about it in the blogs. Writing a blog post on a significant issue your firm tried and won is vital. Publishing this information on your website’s home page or landing page could result in several increased conversions and authority. Write about the gravity of the case, the reason heard it heard the Supreme Court, the judgment, and other information heard it.
- Write detailed blogs to inform and guide your target clients on how to use your law practice.
Include CTAs and data on your law practice areas. If you’ve browsed your competitor’s website, you’ve probably encountered several pages that don’t contain blogs but instead serve as a resource or support. But writing a blog can be a perfect strategy, to begin with, if you’re new to developing content for your law firm. Plan what to write regarding each of your main practice areas and then break them down into sub-categories to create blog posts every week.
For example: If you practice family law, you can write about child custody in a divorce, spousal assistance, division of assets and properties between parties involved in a divorce, marriage agreements and contracts, including grandparent’s rights.
- Blog about recent legislative changes in your State or Province
Your target clients must be informed when the laws are changed, mainly if they research using a search engine like Google to find out about the relevant law changes. Always be the first to describe the changes to them. Being a pioneer and writing the most thorough blogs about legislative changes is ideal. The advantages include ranking high on Google for blogging relevant and updated content. And your law firm can gain attention from prospective clients. Besides, you might receive press remarks or credible links from judicial websites to your website.
- Blog about your take or analysis of famous or emerging newsworthy cases.
Writing blogs about remarkable and well-known cases is a valuable technique to get more exposure to your firm, continuing the theme of press and media. Make comments and provide your professional opinion on the circumstances to attract media attention to your firm. Even though it’s unlikely to happen the first time, this strategy will promote your firm as an authority on such issues over time.
- Write how-to blogs for your region and area of law that describe how the legal system operates.
Give descriptions and examples for meetings, discoveries, and trials. Who will be present, and what do they do? What purpose they serve, and how in many cases, a trial is not always necessary. Enlightening your potential clients on these matters can help them become more aware of their legal entanglements, more competent, and more positioned to select a lawyer like you to represent them.
- Use anecdotes from your previous cases to make a blog.
Anectodes can serve as an inspiration and impact clients facing similar legal difficulties. These blogs can effectively highlight your efforts to solve clients’ legal problems. Use narratives to help illustrate your views and make the blog more personal. Give firsthand knowledge of your line of work and years of courtroom experience.
- Make blogs out of seasonal material.
Seasonal content effectively reminds people about your law practice, services & law firm. Every month of the year, there could likely be at least one blog that a lawyer could write and publish.
For example: At the end of summer, you can publish a blog regarding personal injury or about keeping kids safe when accessing public transportation, bicycles, crosswalks, when they return to school or a blog about winter safety checklist for cars if your law firm deals with laws of insurance. If your firm is well known for family laws, you could write a blog about dating after divorce around Valentine’s day.
Now you’ll be able to brainstorm blog ideas for your field of expertise. A blog post can frequently be the launching point for an entire series or reworked to serve as content for several platforms like LinkedIn, Twitter, Facebook, and Instagram.
Share the blogs on your personal and professional social media pages to promote them after publication.
Check out our customizable social media templates and use them to promote your blog. Our templates are tailor-made for each platform; you need no design expertise to create one.