In today’s digital era, you won’t find a single business that is not leveraging the power of social media. Small businesses to medium and large businesses are using social media to showcase their brand values, products, and services to cater to their audience’s attention.
Social media for lawyers is no more an experimental concept because now the legal industry and law firms also welcome digitization to engage with their target audience. Arguably, social media has proved to be an indispensable tool for marketing and promotional businesses. According to the American Bar Association, nearly 76% of attorney firms use social media to increase their engagement and firm exposure.
If you’re not convinced yet, let me explain the significance of having a strong brand presence on social media.
- Better Engagement With Target Audience
As a lawyer, your job is not just to win the case but also to foster a solid relationship with the audience. That’s why many lawyers use social media platforms like Facebook, Instagram, Twitter, and others to connect with trusted clients by showcasing their services, wins, and recent trends. However, to build the same engagement level with your target audience, you must follow current law firm trends and post relatable content regularly.
- B2B Networking
Most businesses and law firms believe that their client comes from referral sources. It might be true, but if you use social media channels to connect with people, you have better chances of getting clients. Therefore, you can use these social media platforms to promote your services and show your expertise. This way, you can create an engagement level with the audience and strategically promote your services. In addition, you can conduct surveys to learn about audience queries and answer them to show you have the needed knowledge and experience.
- Improve Search Engine Ranking
Social media platforms like LinkedIn, Twitter, Instagram, and Facebook hold significant value in digitization. Like other businesses, law firms can also use these social media platforms to share vlogs, blogs, and website links to improve their search engine ranking. Moreover, you don’t need to search for clients; they’ll find you easily if you have a strong online presence. Also, ensure that the content you post on social media is in line with your website content. It should be relevant and must address your audience’s pain points.
- Increase Website Visitors
Lawyers with a strong presence on social media are likely to receive more website visitors. Your social media followers get information about your services and current updates through your social media posts and blogs. Take advantage by sharing your post and blog links on social networking channels to prompt your audience and turn them to your website. You must post quality content regularly to catch the audience’s attention and cater to your existing audience to build a long-lasting relationship.
- Keep A Tab On What Your Audience Thinks About You
With a dedicated presence on social media, law firms can quickly understand their position in the market. In addition, instant feedback on the surveys on social media platforms can help understand the audience’s point of view about your services. You can use these platforms as a communication medium to know how your audience feels about your law firm and what kind of problems they are facing. Then, you can easily provide a solution and help them with your services based on collected data. Sounds like a relief, isn’t it?
A smart and bold move is necessary to target the audience and get more sales in this digital era. The same strategy needs to be implemented in law firms also. Hence, it’s crucial to be active on social media and build a strong presence in front of your audience. Create authentic content on recent laws and trends to be followed in different subject areas and show how your audience can get benefit from your law firm’s services.
If you’re struggling to build a strong presence on social media platforms, allow us to help you through a quick consultation. Digital marketing for law firms can be a bold move to turn the tables. But, if you struggle to make that move, we can help you.