Marketing Lawyers

How Can Lawyers Leverage Social Media Marketing To Build Online Reputation And Brand Authority?

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In today’s rapidly evolving era of digitalization, Social Media Marketing has become indispensable if you are expecting your business to grow by leaps and bounds. Having a strong social media presence on multiple platforms not only helps you stay connected with your loyal customers but also helps you get more leads. In a minute, I’ll tell you why it is so important to leverage your social media accounts to work on auto-pilot mode for business development.

Statistics report that many business firms, especially law firms, struggle to create a reliable presence on social media platforms, which ultimately results in fewer connections compared to other competitors. An analysis explains this is generally because of a lack in creating influential Social Media Marketing Strategies.

Do you want to position your brand as a One-Stop solution to your customer’s problems?

Do you want to reach out to the masses and create lasting impressions?

If YES, it’s time for you to leverage the power of Social Media Marketing to build Online Reputation and Brand Authority.

Why Should Lawyers Invest In Social Media Marketing?

Out of 4.57 billion internet users, 83.36% are active social media users. Interesting, isn’t it?

Now you tell me, can you afford to miss out on this huge audience? Well, I think the answer is NO.

As a lawyer, you can connect with your legal community when you log in to a social media platform. By syncing with the legal community, you can know more about your people, and their problems, create a good relationship with them and eventually get more qualified leads. Social media platforms help you express your thoughts in front of your potential customers and build your personal brand as a thought leader in the community. Hence, to stay updated with recent trends and your customers’ real-time encounters, you’ll need to dive deep into the ocean of Social Media Marketing.

To sum it up, Social Media helps you grow your business by connecting you with your community who get to know you, relate with you, trust you, engage with you, and eventually buy from you.

The Perfect Social Media Strategy For Lawyers

Now you know that many law firms struggle to generate qualified leads due to a weak Social Media Strategy. So we have listed down some effective tips to build an influential Social Media Strategy for your brand. Let’s take a look-

  • Understand fundamental practices:

There are certain rules that a lawyer needs to follow before posting something on social media. You should get familiar with these rules and protocols before logging into any social media platform.

  • Identify your business objectives:

Knowing your social media goals and expectations is important to guide you in your social media marketing journey. Your goal can either be getting more qualified leads or more website visitors. It’s good to analyze your goals because different objectives have different approaches to follow.

  • Perform thorough research:

Evaluate what topic is currently trending among your audience, and what are their interest areas and use your social media to address their thoughts. You can check how your competitors are using social media to connect with people and fill in the gaps which are left unaddressed by their messages.

All in all, identifying and producing what works best for your brand and customers on social media will take your firm to a different level on the growth curve.

Points To Consider While Doing Social Media Marketing For Lawyers

  • Define your target audience:

Even before you start your Social Media Marketing journey, there’s one thing that you should know, specifically- your target audience. The more narrow down your audience is, the easier it will be for you to establish an audience base and expand your reach. 

  • Create engaging content:

When you have identified your target audience, be ready to show your skills, talk about important issues, understand the audience’s perspective and produce high-quality content that speaks volumes about your knowledge and portrays your brand authority.

  • Follow a realistic approach:

As you embark on your social media journey, remember to set some realistic expectations. Don’t go overboard trying to impress your audience with false commitments. Don’t expect your brand’s online reputation to grow overnight. It takes consistency and persistence to stand out.

Which Platforms Are The Best For Social Media Marketing?

  • Facebook 

Initially, you can experiment with Facebook as it offers tons of opportunities to explore ideas and learn simultaneously. It also offers one of the cheapest advertisement options to get maximum reach at pocket-friendly prices.

  • LinkedIn 

LinkedIn is a platform where you can find qualified business clients. Hence, it would be wise if you gradually shift from Facebook to LinkedIn once you start earning from existing marketing campaigns. Although Facebook allows cheap advertisement, LinkedIn has high-ticket clients. 

  • Quora

Quora is a Social Media platform where people love to express their views and share experiences and knowledge. It would be a great place for you to learn new things daily while expanding your business, improving credibility and building authority as an industry thought leader.

Wrapping Up!

On this note, here’s a word to the wise- Sticking to these Social Media Marketing strategies discussed above will ensure that you remain focused on your goal, build good communication with your clients, establish trust among your community and ultimately skyrocket your business to new heights.

  • Better Engagement With Target Audience 

As a lawyer, your job is not just to win the case but also to foster a solid relationship with the audience. That’s why many lawyers use social media platforms like Facebook, Instagram, Twitter, and others to connect with trusted clients by showcasing their services, wins, and recent trends. However, to build the same engagement level with your target audience, you must follow current law firm trends and post relatable content regularly. 

  • B2B Networking 

Most businesses and law firms believe that their client comes from referral sources. It might be true, but if you use social media channels to connect with people, you have better chances of getting clients. Therefore, you can use these social media platforms to promote your services and show your expertise. This way, you can create an engagement level with the audience and strategically promote your services. In addition, you can conduct surveys to learn about audience queries and answer them to show you have the needed knowledge and experience. 

  • Improve Search Engine Ranking 

Social media platforms like LinkedIn, Twitter, Instagram, and Facebook hold significant value in digitization. Like other businesses, law firms can also use these social media platforms to share vlogs, blogs, and website links to improve their search engine ranking. Moreover, you don’t need to search for clients; they’ll find you easily if you have a strong online presence. Also, ensure that the content you post on social media is in line with your website content. It should be relevant and must address your audience’s pain points. 

  • Increase Website Visitors 

Lawyers with a strong presence on social media are likely to receive more website visitors. Your social media followers get information about your services and current updates through your social media posts and blogs. Take advantage by sharing your post and blog links on social networking channels to prompt your audience and turn them to your website. You must post quality content regularly to catch the audience’s attention and cater to your existing audience to build a long-lasting relationship. 

  • Keep A Tab On What Your Audience Thinks About You

With a dedicated presence on social media, law firms can quickly understand their position in the market. In addition, instant feedback on the surveys on social media platforms can help understand the audience’s point of view about your services. You can use these platforms as a communication medium to know how your audience feels about your law firm and what kind of problems they are facing. Then, you can easily provide a solution and help them with your services based on collected data. Sounds like a relief, isn’t it?

What’s Next?

A smart and bold move is necessary to target the audience and get more sales in this digital era. The same strategy needs to be implemented in law firms also. Hence, it’s crucial to be active on social media and build a strong presence in front of your audience. Create authentic content on recent laws and trends to be followed in different subject areas and show how your audience can get benefit from your law firm’s services. 

Let’s Connect…

If you’re struggling to build a strong presence on social media platforms, allow us to help you through a quick consultation. Digital marketing for law firms can be a bold move to turn the tables. But, if you struggle to make that move, we can help you.

Give us a quick call, and let’s discuss this further.