No matter which industry you belong to, switching to a digital platform will bring new customers and enhance brand awareness. Having a website means more people are likely to find you, without spending money on outmoded print or television advertisements.
Having a website is just the beginning to create trust and credibility among your prospects. What’s more important is to have a well-designed, user-friendly, modern website with crisp and professional images. When designed and used correctly, a website can be far better than any other traditional advertising method.
Why Website Matters?
Understanding the growing importance of a top-notch lawyer website, designing a useful and accessible website, and the key elements required for success, you can make the most from a professionally designed website to convert site visitors into your leads. Believe it or not, people look out the search engine to get legal information and advice.
That’s why to draw potential clients and stay competitive, a strong online presence is a must.
The cornerstone of your online presence is your website- the best play to flaunt your expertise and authority, drive traffic, get new leads and address queries related to your legal services.
“85% of consumers perform online research before making a purchase online”, according to a source.
When choosing a lawyer, they want to make an informed decision, and that’s where a website can help to educate the prospects about an attorney-practice area, years of experience, client reviews, and so much more!
Website Improves Your Credibility
A website is much more than just a marketing tool. It is the easiest and best way to show prospects you are a professional, experienced and trustworthy lawyer- who keeps pace with the digital world’s trends. A website shows your professionalism. Adding certificates, awards or recognitions, testimonials, or references from top companies on your website, can help potential clients to make an assured decision.
A website with an effective, easy-to-use design and quality informative content gives a high level of value for the consumer- grabbing the client’s attention to your services.
Key Elements Of A Compelling Lawyer Website
To turn your leads into clients, don’t forget to add these elements to your website-
- Simple yet attractive user-interface
- Competitive web design
- Easy to locate contact page or button
- Client testimonials
- Case study
- Practice areas
- Short yet detailed About section
Make The Most From Your Lawyer Website
With the right design and strategy, your website can be the best tool to establish client trust. Not having a website in today’s competitive digital world can cost you a fortune and I am sure you do not want to do that. Even before your clients walk through the door, start offering advice- adding a blog is a great step to provide clients insight into their legal situation, or give basic legal advice even before they make their first phone call.
Why take the pain, you may ask? Because your website can help clients through the early stages of their legal inquiries or answer frequently asked questions. Building trust through quality and useful advice can help grow your client base by leaps and bounds.
The quality of your website matters- to show clients your trustworthiness and authority. Your website should be well-designed and well-maintained to give your clients a sense of security when they connect with you.
Your website should answer—
Who you are?
What type of law cases do you deal with?
What type of law is your specialty?
What is your practice area?
Your website makes you available anywhere, anytime. Gone are the days of 9-5 office hours. In order to stay competitive, you have to be available 24/7 so that you don’t miss out on potential leads!
Why Can’t Social Media Marketing Be A Substitute For A Website?
Having a website gives you complete control over your business- because it is yours, and that’s why you have full ownership over it. A website can be as simple or as complex as you want. People trust businesses that look professional and show professionalism- and it can be achieved with a website PERIOD.
Your website is the core of your online presence, while social media should be harnessed as a powerful marketing tool. The two must go hand in hand for the best results- both are important to stay competitive in this digital era.
Having a compelling website that attracts and converts leads is crucial to building a thriving practice. With Growth Media Strategy, it’s easy, fast, and affordable! Build your website, boost your credibility and improve your authority.
A website for your legal practice should be considered a business asset. Considering the importance of a lawyer’s website— it is a great tool that offers you an edge over all your competitors. So what are you waiting for?
- Better Engagement With Target Audience
As a lawyer, your job is not just to win the case but also to foster a solid relationship with the audience. That’s why many lawyers use social media platforms like Facebook, Instagram, Twitter, and others to connect with trusted clients by showcasing their services, wins, and recent trends. However, to build the same engagement level with your target audience, you must follow current law firm trends and post relatable content regularly.
- B2B Networking
Most businesses and law firms believe that their client comes from referral sources. It might be true, but if you use social media channels to connect with people, you have better chances of getting clients. Therefore, you can use these social media platforms to promote your services and show your expertise. This way, you can create an engagement level with the audience and strategically promote your services. In addition, you can conduct surveys to learn about audience queries and answer them to show you have the needed knowledge and experience.
- Improve Search Engine Ranking
Social media platforms like LinkedIn, Twitter, Instagram, and Facebook hold significant value in digitization. Like other businesses, law firms can also use these social media platforms to share vlogs, blogs, and website links to improve their search engine ranking. Moreover, you don’t need to search for clients; they’ll find you easily if you have a strong online presence. Also, ensure that the content you post on social media is in line with your website content. It should be relevant and must address your audience’s pain points.
- Increase Website Visitors
Lawyers with a strong presence on social media are likely to receive more website visitors. Your social media followers get information about your services and current updates through your social media posts and blogs. Take advantage by sharing your post and blog links on social networking channels to prompt your audience and turn them to your website. You must post quality content regularly to catch the audience’s attention and cater to your existing audience to build a long-lasting relationship.
- Keep A Tab On What Your Audience Thinks About You
With a dedicated presence on social media, law firms can quickly understand their position in the market. In addition, instant feedback on the surveys on social media platforms can help understand the audience’s point of view about your services. You can use these platforms as a communication medium to know how your audience feels about your law firm and what kind of problems they are facing. Then, you can easily provide a solution and help them with your services based on collected data. Sounds like a relief, isn’t it?
A smart and bold move is necessary to target the audience and get more sales in this digital era. The same strategy needs to be implemented in law firms also. Hence, it’s crucial to be active on social media and build a strong presence in front of your audience. Create authentic content on recent laws and trends to be followed in different subject areas and show how your audience can get benefit from your law firm’s services.
If you’re struggling to build a strong presence on social media platforms, allow us to help you through a quick consultation. Digital marketing for law firms can be a bold move to turn the tables. But, if you struggle to make that move, we can help you.