As a lawyer, you can be a great communicator. How successful are you at reaching your target audience via social media? Lawyers must pay more attention to social media’s influence. Regularly making content and sharing it on social media apps is overwhelming work, so it may seem better to ignore social media, and that move could be costly.
We’ve done the homework for you in our thorough, and through this blog, we will cover everything you’ll need to know to utilize social media professionally.
Why should you, as a lawyer, adopt social media marketing?
According to the 2018 Survey, 35% of individuals who utilize social media for business purposes have earned clients. Even better, 42% of small businesses gained new customers due to social media marketing. It is a fact that your competition and colleagues use social media in the internet age. So, participate if you want to stay relevant.
Thanks to social media, clients can find your law firm in another way. Profiles on social media can direct individuals to your legal firm’s website, where they can get the answers they require to employ you as their lawyer.
For instance, you share on LinkedIn a blog article you wrote about the format young married couples should use for their wills. When potential clients see the LinkedIn post and click on the link to read it, they enter their email addresses and complete the digital intake form. You just got a lead! Social media provides a platform for interactiveness and is a tool that lawyers can use to build their profile in the legal sector. You can be up-to-date with what’s going on in your legal community by engaging in social media sites with other lawyers. You can even add your perspective to establish your thought leadership.
Here are the social media platforms in the landscape for law firms that we think you must consider-
With so many social media platforms to pick and choose from, it’s essential to become familiar with the fundamentals of each forum before devoting time to maintaining a presence. Some platforms may be more appropriate for you or your firm than others, depending on criteria including your practice area, target audience, and type of information you’d like to post. Also, you cannot share the same content on multiple social media sites.
It is highly focused on pictures and videos. It’s a beautiful approach to engage with individuals on a human level for lawyers practicing in client-focused areas of law, like personal injury. As a lawyer, Instagram is often the medium to personalize your firm and yourself. Demonstrate a good reputation by posting content about your way of life, volunteer work, and professional career.
It’s a beautiful approach to engage with individuals on a human level for lawyers practicing in client-focused areas of law, like personal injury. As a lawyer, Instagram is often the medium to personalize your firm and yourself. Demonstrate a good reputation by posting content about your way of life, volunteer work, and professional career. Instagram is also a good platform for promoting your firm as a desirable place to work, to recruit top talent if your firm is a larger organization.
- When maintaining a professional Instagram page, incorporate hashtags and location labeling where appropriate to make your material straightforward to find you or your law firm.
- Post attractive images that convey a polished, clean, and professional appearance. Be extremely cautious while sharing so as not to unintentionally breach any moral norms or client confidentiality. Refrain from posting a behind-the-scenes photo of your firm or displaying customer documents.
- Here is the Instagram Launch Checklist for Lawyers that you need to be ready with for setting up your Instagram account.
- FacebookÂ
It is the most popular used social media network in the world, with more than 2.38 billion monthly active users, and the use of the platform among lawyers increased to 63% in 2018.Â
- While the reach is exponential, you need to know one thing about  Facebook’s algorithms – it prefers posts from friends and family in the News Feed. So your post’s exposure will last for only a brief period.Â
- Also, your will be wasting your time if your Facebook efforts aren’t tailor-made to reach your intended demographic.Â
- Here is the Facebook Launch Checklist for Lawyers that you need to be ready with for setting up your Facebook account.Â
It was designed for businesses, mainly to help you market your brand presence and establish relationships with legal professionals, which can help get referrals.LinkedIn widely used social media site among lawyers, with more law firms utilizing it than any other platform, including Facebook.
- Keep things cordial on LinkedIn. Make your profile picture one of your professional shots. Be persuasive while crafting a headline, summary, and incisive details about your law firm.
- Here is the LinkedIn Launch Checklist for Lawyers that you need to be ready with for setting up your LinkedIn account.Â
Lawyers rarely use Twitter, but it has unique advantages for busy lawyers like you because it requires minimal effort to maintain your Twitter account. As a social networking platform for tweeting, it has a character limit of 280 encourages you to be precise.
- Also, you can quickly consume high points and articles for a range of topics by skimming through your Twitter feed. Besides, you can receive almost immediate alerts on important news.
- Here is the Twitter Launch Checklist for Lawyers that you need to be ready with for setting up your Twitter account.Â
- How should you not use social media as a lawyer?
Knowing what not to do on social media is as helpful as learning what to do. Practice proper social media etiquette to gain from social media and preserve your reputation. Here are a few things you can avoid doing:
- It’s okay for you to be active on some platforms. Pick the media that your ideal clientele use. Starting small and adding channels later is acceptable for a newbie.
- Focus on something other than social media. Not all of your social media profiles should be advertisements. Engage with your clients through conversation on your platforms. Provide educational content and information to help relieve their concerns.
- Do not act phoney. Being authentic is key to properly communicating the voice of your law firm. Avoid humour if you’re not known for it.
- If you say something unpleasant or publish something controversial, apologize. Being upfront about your faults will increase the client’s faith. Mistakes happen to everyone.
- Which platform do you need to start with first?
Which social media platform is more reliable for a specific law firm is sometimes a significant question mark for many lawyers making choices about the marketing strategy of a law firm. Many well-known law firms with no social media presence at all are because of uncertainty over whether using social media or specific platforms will harm their professional image. Another reason is being overwhelmed by the options you have. Most lawyers use social media platforms sparingly.
Now that you know the options select the finest social media platform for your law firm. We could offer you a clear answer. However, the reality is that each law firm has a unique target audience, and if you practice in more than one area of the law, you certainly have a few primary target audiences.Â
While many law firms think they should appeal to the same audience as their big competitors, it is worthwhile to research the usage and demographics of each platform and determine which one has the most significant influence on your firm.
Many firms are skeptical about using Instagram reels and TikTok. The data indicates that having a presence on those platforms may be hugely beneficial.
We would start with LinkedIn for your law firms because 60% of LinkedIn users are in the 25–34 age range; even though we are conscious that LinkedIn’s fundamentals are in hiring and B2B interaction, it is primarily a social network. Law firms frequently overlook it, especially those that cater to the B2C. Many law firms’ prospective clients are on LinkedIn. Moreover, your referrers are there and your professional network, more frequently than on Facebook, Instagram, or any other social media platform. LinkedIn is where lawyers connect with their professional network.
It can be a valuable source of new clients and referral networks. A consistent presence on LinkedIn may have a more significant long-term impact, mainly if you post articles, spark discussion, and engage in conversations. Don’t just post and wait for responses. Instead, participate in discussions about your network. On LinkedIn, reciprocity has a lot of clouts.
For thought leadership, the platform is a great resource. LinkedIn can be a very lucrative platform if you consistently share your opinions about your field and create content that speaks to your target audience and not just your colleagues.
To determine which social media site you or your law firm should use, list each area of law you practice, mention the services you provide, and decide who your ideal customer is for that particular law practice. This practice gives you a basic understanding of the type of client you are trying to connect with on a macro level.
Decide which area of practice you want to grow, then start with the platform that best serves that set of clients. Then decide which social media sites have the audience you wish to, and make a consistent effort to engage on those sites. Instead of trying to post on several platforms, start with only one. Marketing Lawyers can help you gather experience, track your progress, and then grow on social media platforms best for your law firm.
Are you looking for social media graphic templates to market your firm on social media? Take a look at our DIY customizable graphic templates that are easy to edit and download. Also, get access to our content library and other resources on how to make a social media strategy.Â